Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/109236
題名: | Understanding the roles of cultural differences and socio-economic status in social media continuance intention | 作者: | 田詩薇 Hsu, Meng-Hsiang;Tien, Shih-Wei;Lin, Hsien-Cheng;Chang, Chun-Ming |
貢獻者: | 傳播博二 | 關鍵詞: | Cross-cultural issues; Social networking (e.g. Facebook; second life); Cross-national study; Social network analysis | 日期: | Feb-2015 | 上傳時間: | 26-Apr-2017 | 摘要: | Purpose– Drawing upon the literature of Uses and Gratifications (U & G) Theory, the purpose of this paper is to propose that entertainment, information seeking, socialization, and self-presentation are the motivational factors affecting continuance intention of social media. This paper further investigates the moderating effects of cultural difference and socio-economic status on the link between these motivational factors and continuance intention. | 關聯: | Information Technology & People, Vol.28, No.s1, pp.247-274 | 資料類型: | article | DOI: | http://dx.doi.org/10.1108/ITP-01-2014-0007 |
Appears in Collections: | 期刊論文 |
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ITP-01-2014-0007.pdf | 252.42 kB | Adobe PDF2 | View/Open |
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