Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/110194


Title: New statistical analysis on marketing research with fuzzy data
Authors: 吳柏林
Wu, Berlin
Juei Chao, Chen
Wang, Chen-Song
Lin, Hsin-Cheng
Contributors: 應數系
Keywords: Decision making;Fuzzy statistics;Fuzzy data;Marketing research
Date: 2016-10
Issue Date: 2017-06-05 15:05:57 (UTC+8)
Abstract: This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people's thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information.
Relation: Journal of Business Research, Volume 69, Issue 6, pp.2176–2181
Data Type: article
DOI 連結: https://doi.org/10.1016/j.jbusres.2015.12.026
Appears in Collections:[應用數學系] 期刊論文

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