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https://ah.lib.nccu.edu.tw/handle/140.119/110194
題名: | New statistical analysis on marketing research with fuzzy data | 作者: | 吳柏林 Wu, Berlin Juei Chao, Chen Wang, Chen-Song Lin, Hsin-Cheng |
貢獻者: | 應數系 | 關鍵詞: | Decision making; Fuzzy statistics; Fuzzy data; Marketing research | 日期: | 十月-2016 | 上傳時間: | 5-六月-2017 | 摘要: | This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people`s thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information. | 關聯: | Journal of Business Research, Volume 69, Issue 6, pp.2176–2181 | 資料類型: | article | DOI: | https://doi.org/10.1016/j.jbusres.2015.12.026 |
Appears in Collections: | 期刊論文 |
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