The Study of WeChat Cross Border eCommerce: Analysis of Consumers’ Online Purchasing Behavior

Abstract

WeChat (Chinese as Weixin), founded by Tencent Holdings in 2011. It is known as China’s fastest growing and leading social mobile application in these years. By opening up the ecommerce opportunities for everyone to easily purchase any products anywhere, anytime with the built-in application, WeChat has launched its ecommerce platform in 2014 and introduced its one-of-a-kind mobile payment method, WeChat Pay, an in-app payment that allows users to pay link their credit cards to their users’ account and pay transactions instantly in both local and cross-border online stores via their mobile phones. For the eCommerce entrepreneurs in China market, consumer’ online purchasing behavior is extremely important to businesses because those eCommerce consumers are the lifeblood of any business.