應用QR Code發展全球商品防偽系統-以中華防偽雲為例

Abstract

國際反仿冒聯盟(International AntiCounterfeiting Coalition，IACC) 是致力於打擊仿冒和盜版的非營利組織，成員來自40多國，涵蓋逾250家公司和團體。IACC於2016年5月10日宣布中國電子商務巨擘-阿里巴巴成為該聯盟會員，且同意其參與IACC安全市場擴展方案。由於中國工商總局公布2014年網路商品抽樣指出，阿里巴巴旗下淘寶網假貨高達62.8%，因此其加入IACC引發Gucci、YSL、Michael Kors等知名品牌不滿，陸續退出組織，且仍有20多個國際知名品牌亦將醞釀逃走潮 。 The International AntiCounterfeiting Coalition Inc.(IACC) is a non-profit organization devoted solely to combating product counterfeiting and piracy. The IACC`s membership includes more than 250 firms and groups from 40 countries. In May 10, 2016, Alibaba Group and the IACC announced the creation of the IACC MarketSafe® Expansion Program. In 2014, the SAIC record showed that the piracy rate of Taobao is 62.8%. Gucci, YSL, Michael Kors and other famous luxury brands therefore quit IACC over Alibaba membership, leading more than 20 international famous brands to follow the departure.