社會企業與在地人文互動之策略研究─以臺南信義老街為例

Abstract

社會企業(social enterprise)是以立意良善的營運模式，試圖解決社會問題的創新概念引起了認同。觀察近年觀光產業興起，先前研究指出開發在地文化行程有助於分散大量遊客、提升旅遊品質外，更能透過旅遊景點之開發，重新認識自己的土地和文化。因此，本研究以「社會企業」之角度，探討如何透過老街旅遊體驗，來有效連結在地文化，達到凝聚社區、提高青年文化認同之目的。研究方法採個案研究法，選擇臺南信義老街為分析案例，透過對臺南信義老街人、事、物的參與觀察、訪談和實踐，分別從目標族群、關鍵活動和成本收益等三個面向來分析，研究結果得到一個符合社會企業理念之「初步創新老街文化服務策略營運架構」，希冀此能做為未來相關社會企業營運模式之參考。Social enterprises apply commercial strategies to the alleviation of social maladies. There exists scope for this concept in the amelioration of problems associated with the rapid increase in tourism. Previous research has affirmed the benefits of arranging cultural tours around the island. These benefits include distributing tourists more evenly throughout the country to reduce crowding, improving tourists’ travel experience, and encouraging local people to value the history and culture of their hometowns. This study applies business strategies of social enterprise to the development of tourist experience and services in old streets with the aim of empowering local populations and preserving cultural heritage. It also hopes to improve community cohesion, promote local cultural features, and increase the youth’s identification with their hometowns. This is achieved through examination of a case study: Xinyi Old Street in Tainan City. This paper uses observation, interview and practice to analyze three aspects: target population, key activities, and cost benefits. We then present a business framework of a social enterprise entitled innovative strategies for old-street cultural services. This paper serves as reference for the future development of social enterprises aimed at cultural preservation.