以本真為核心的地方體驗─地方文化產業的體驗經濟模式研究

Abstract

體驗經濟（The Experience Economy）由B. Joseph PineⅡ和James H. Gilmore於1999年提出，主張在「初級產品」、「商品」、「服務」之外還有第四種經濟產物「體驗」。消費者願意為體驗付出更高代價。 體驗經濟成為風尚。奉行體驗經濟的政府和企業，透過現代設計提供各種奇觀式體驗。對於發展文化產業的地方而言，以工程或技術方法創造地方體驗，不論興建特色建築、觀光風景區甚至遊樂設施，是否可以依循體驗經濟模式帶來成功？以地方特色為基礎的文化產業，要如何運用體驗經濟邏輯，建立發展模式？此為本研究的目的與問題，並使用文獻研究及田野調查方法。 The Experience Economy, presented by B. Joseph Pine II and James H. Gilmore in 1999, advocated the fourth economic product "experience" in addition to "primary product", "commodity" and "service". Consumers are willing to pay a higher price for the experience.Pine and Gilmore divided "Experience Economy" into four types: "educational", "entertainment", "escapist", "esthetic" ".The Experience economy also caused controversies very soon, and the most obvious one was : Can true or false things provide the same experience? Pine and Gilmore gave their answer in another book after many years: Authenticity: What Consumers Really Wants. It doesn`t matter to be true or false. Consumers are eager to experience with authenticity, they argued.