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Title: Cross-platform framing and cross-cultural adaptation: Examining elephant conservation in Thailand
Authors: 林翠絹
Lin, T. T. C.
Contributors: 廣電系
Keywords: Framing process, Framing alignment, Intercultural adaptation, Animal conservation, Cross-platform communication
Date: 2012
Issue Date: 2017-06-29 10:22:33 (UTC+8)
Abstract: This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web observation, this study conducted two field trips to interview the NGO staff and conservation experts, and observed human–elephant interaction. Enhancing the understanding of ecotourism, this study expands the framing theory by incorporating cross-platform and cross-cultural adaptation factors and provides insights of an effective Asian ecotourism model which transcends cultural differences and overcomes resistance by disseminating culturally sensitive and integrated framing strategies through various communication channels.
Relation: Environmental Communication: A Journal of Nature and Culture, 6(2), 193-211
Data Type: article
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Appears in Collections:[廣播電視學系] 期刊論文

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