赴日本旅遊的影響因素—Panel Data的分析方法

Abstract

國際觀光對於許多國內經濟成長趨緩的已開發國家是重要財源之一，日本政府近年來開始積極推動入境旅遊，來刺激停滯經濟成長。此研究探討觀光趨勢與政府能夠推動可增加觀光客人數的觀光政策進而成為以觀光為發展導向的國家。\n此報告採用Panel Data分析方法中的固定效應模式來評估觀光收入與觀光價格以及主要事件與相關政策對於國際觀光客的影響，研究對象以十一個亞洲國家到日本旅遊為例。此研究發現觀光需求易受到觀光客出發國家以及目的國家的旅遊價格影響。此研究發現需求的收入彈性係數為+3.041，需求的收價格彈性係數為-0.486，表示對國際觀光客而言，赴日旅遊是較昂貴的商品，觀光客的價格較不彈性。此外, 有關當局預估福島核災事件在2011年會減少觀光客人次至2,765,669，而2015年的外國觀光客免稅購物政策則導致國際觀光客入境人次2,115,519。此研究發現免簽證觀光的延長政策以及對日本的重大抗議對於國際觀光客入境日本並無顯著影響。

International tourism has become a significant source of economic growth for many developed countries that have encountered slowdowns in domestic economic productivity. The Japanese government has begun, in recent years, to promote inbound tourism in an effort to stimulate its own stagnant economic growth. This paper discusses tourism trends and policies the government could implement to increase the number of tourists and become the “tourism-oriented country” it aspires to be.\nThis paper adopts a Panel Data Analysis with Fixed Effects model to estimate the impact of tourist income and tourism price as well as major events and policy on international tourist arrivals to Japan from 11 Asian countries. The paper finds that tourism demand is sensitive to both origin country income and destination country price. Income elasticity of demand is found to be +3.041 and price elasticity of demand to be -0.486 implying travel to Japan is considered a luxury good and that visitors are price inelastic. Further, the Fukushima nuclear disaster is estimated to have reduced international arrivals by 2,765,669 in its aftermath in 2011 and the implementation of tax-free shopping for foreign visitors led is estimated to have increased international arrivals by 2,115,519 in 2015. The paper finds the expansion of visa exempt travel and major protests against Japan to have no significant impact on international arrivals.