Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/111482
DC FieldValueLanguage
dc.contributor.advisor郭維裕zh_TW
dc.contributor.advisorKuo, Georgeen_US
dc.contributor.author莫愷德zh_TW
dc.contributor.authorMorales, Ricardoen_US
dc.creator莫愷德zh_TW
dc.creatorMorales, Ricardoen_US
dc.date2017en_US
dc.date.accessioned2017-07-31T03:07:31Z-
dc.date.available2017-07-31T03:07:31Z-
dc.date.issued2017-07-31T03:07:31Z-
dc.identifierG0104933055en_US
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/111482-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description104933055zh_TW
dc.description.abstractKoinobori, LLC is a koi carp farm that aims to provide high quality, show grade koi carp to the consumers in Central America as well as creating a community of koi carp enthusiasts in the region.\nJapanese colored carp, called Nishikigoi in Japan originated from the common carp raised as food fish by the rice farmers in Niigata Prefecture. Their symbolisms of long life and prosperity are very appealing, and their slow, peaceful movement inspires tranquility. Additionally, owning high quality koi carp symbolizes power, high economic status and other qualitative conditions. Koi shows are part of the culture in Japan, just as dog shows in the US.\nThe fish-keeping hobby is the second most popular hobby worldwide, only bested by photography, with over 100 million hobbyists throughout the world. The Central American economy is growing steadily and the appeal for this hobby has been increasing over the years. With the aid of free trade agreements like the Central American Common Market (CACM); which was formed to facilitate regional economic development through free trade and economic integration, the conditions are met for the commerce of these precious koi carp.\nWith alliances and relationships already made with mayor distributors in Japan and the demand in the region growing, Koinobori has all the opportunities to become a leader of this industry while in its infancy in the Central American region and to fulfill its initially stated objectives. en_US
dc.description.tableofcontents1. COMPANY OVERVIEW 1\n1.1. MISSION 1\n1.2. VISION 1\n1.3. OBJECTIVES 1\n1.3.1. General 1\n1.3.2. Specific 1\n1.4. KEY SUCCESS FACTORS 2\n1.5. BRAND AND PRODUCT OVERVIEW 3\n1.5.1. Logo 4\n1.6. COMPANY OWNERSHIP 4\n2. BUSINESS ENVIRONMENT 5\n2.1. INDUSTRY OVERVIEW 5\n2.1.1 Global Trends 6\n2.2. CENTRAL AMERICAN MARKET 7\n2.2.1. Economy 8\n2.2.2. Socio-Demographics 9\n2.2.3. Central American Common Market (CACM) 9\n2.3. COMPETITORS 10\n2.4. BUSINESS OPPORTUNITY 10\n3. BUSINESS MODEL 13\n3.1. VALUE PROPOSITION 13\n3.2. CUSTOMER SEGMENTS 13\n3.3. CHANNELS 14\n3.4. CUSTOMER RELATIONSHIPS 14\n3.5. REVENUE STREAMS 14\n3.6. KEY PARTNERS 15\n3.7. KEY ACTIVITIES 16\n3.8. KEY RESOURCES 16\n3.9. COST STRUCTURE 17\n4. MARKETING PLAN 18\n4.1. SELLING PROPOSITION 18\n4.2. TARGET MARKET 18\n4.3. PRODUCT 20\n4.3.1. Competitive advantage 21\n4.4. PRICING AND POSITIONING STRATEGY 21\n4.5. DISTRIBUTION PLAN 21\n4.6. PROMOTION STRATEGY 22\n4.6.1. Pull Marketing. 22\n4.6.2. Push Marketing 22\n4.7. ONLINE MARKETING STRATEGY 23\n4.7.1. Content Marketing 23\n4.7.2. Email Marketing 23\n4.7.3. Social Media Marketing 23\n5. STRATEGIC PLANNING 24\n5.1. EXTERNAL ANALYSIS 24\n5.1.1. Macro Environment 24\n5.2. INTERNAL ANALYSIS (COMPETENCIES AND COMPETITIVE ADVANTAGE) 24\n5.3. SWOT MAP 25\n5.4. BUSINESS LEVEL STRATEGY 26\n6. FINANCIAL PLAN 27\n6.1. START-UP BUDGET 28\n6.2. PROJECTED INITIAL BALANCE SHEET 29\n6.3. INCOME STATEMENT 30\n6.4. CASH FLOW 31\n6.5. PROFITABILITY ANALYSIS 32\n6.5.1. Net Present Value and Internal Rate of Return 32\n6.5.2. Break Even Analysis 33\n7. CONCLUSION 34\n9. APPENDIX 35\n9.1. STARTUP COSTS DETAILS 37\n9.2. MARKET SHARE AND SALES FORECAST 38\n9.3. AMORTIZATION TABLE 39\n9.4. DEPRECIATION TABLE 41zh_TW
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#G0104933055en_US
dc.subjectKoinoborizh_TW
dc.subject品質zh_TW
dc.subject鯉魚zh_TW
dc.subjectKoinoborien_US
dc.subjectQualityen_US
dc.subjectkoien_US
dc.titleKoinobori-高品質鯉魚的養殖計畫zh_TW
dc.titleKoinobori, quality koi carpen_US
dc.typethesisen_US
dc.relation.reference"Molometer", M. (2017, April 17). Koi Carp: The Most Expensive Koi Fish Ever Sold. Retrieved from PetHelpful: https://pethelpful.com/fish-aquariums/Koi-Carp-An-Ancient-Long-Lived-Ornamental-Fish\n(APA), A. P. (2017). hobby. Retrieved from Dictionary.com : http://www.dictionary.com/browse/hobby\n(SIECA), S. d. (2013). Relaciones Comerciales entre Centroamérica, Panamá y Japón. Direccióm de Estadísticas, Estudios y Políticas.\nAssociation, J. A. (2017). What is a koinobori? Retrieved from JAFA: http://www.jafa.asn.au/index.php/2-uncategorised/182-what-is-a-koinobori\nBank, T. W. (2016). GDP Growth (annual%). Retrieved from The World Bank Web site.\nEncyclopedia Britannica. (n.d.). Central American Common Market. Retrieved April 2016, from Encyclopedia Britannica: http://global.britannica.com/topic/Central-American-Common-Market\nEssentials, K. F. (2017). Koi Chart. Retrieved from Koi fish Essentials Web site: http://www.koifishessentials.com/koi-chart/\nGeohive. (2012). Nicaragua. Retrieved April 2016, from Geohive: http://geohive.com/cntry/nicaragua.aspx\nGroup, T. W. (2017). Data Bank, World Development Indicators. Retrieved from The World Bank Web site.\nInternational, O. F. (2015). Ornamental Fish Industry Data. Retrieved from Ornamental Fish International: http://www.ofish.org/ornamental-fish-industry-data\nMinisterio de Economía, D. U. (2014). El Salvador, Estimaciones y Proyecciones de Población Municiapl 2005 - 2025. San Salvador: Gobierno de El Salvador.\nSupply, C. M. (2017). The Benefits of Owning a Koi Pond. Retrieved from Camosse Masonry Supply Web site: http://camosse.com/learning-library/the-benefits-of-owning-a-koi-pond/\nTowers, L. (2013, September 30). A Short Guide to Ornamental Koi Carp. Retrieved from 5m The Fish Site: http://www.thefishsite.com/articles/1718/a-short-guide-to-ornamental-koi-carp/\nUnited Nations, D. o. (2017). World Population Prospects: The 2015 Revision. Retrieved from WorldOMeters Web site: http://www.worldometers.info/world-population/central-america-population/zh_TW
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item.openairecristypehttp://purl.org/coar/resource_type/c_46ec-
item.openairetypethesis-
item.cerifentitytypePublications-
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