Please use this identifier to cite or link to this item:

Title: 仿拍型meme的影像風格分析——以Instagram的FollowMeTo為例
A study of the image styles of meme--the case of FollowMeTo on Instagram
Authors: 鍾穎
Zhong, Ying
Contributors: 陳恭

Chen, Kung
Chen, Pai-lin

Zhong, Ying
Keywords: Instagram
Follow me to
Social media
Follow me to
Date: 2017
Issue Date: 2017-08-10 10:17:25 (UTC+8)
Abstract: Web2.0的時代來臨,「使用者創作內容(UGC)」概念開始提出。照片分享服務Instagram出現,大量照片上傳至此。因此,本研究希望探討以下三個研究問題:社群媒體上的熱門影像風格是如何建立的?社群媒體上meme是如何保持和變化的?Meme是否會有一個特定的影像風格?本研究通過資料探勘和內容分析的方法建立了一個以圖片為主的研究方法。本研究選擇了現在在Instagram上熱門的“follow me to”的背面牽手照為例來進行分析。
通過比較分析原攝影師Murad Osmann“follow me to”照片和其仿拍者的照片,得出了熱門影像有以下幾個特點:1) 與社群媒體的平台特性做結合。2) 容易模仿。3) 注重服装和影像的敘事性。4) 有充裕的經濟資本找到全球的風景作為背景。5) 有高藝術美感和技術操弄的精細度。仿拍型meme在構圖和內容的部分上有較高一致。不同之處有以下幾點:1) 在景別、內容上相似但更豐富。2) 不注重影像的敘事性表達,只呈現景色和人。3) 個人仿拍者的場景變化度小。4) 不注重攝影技巧的模仿。總之,仿拍型Meme的不穩定性強,較難形成特定的風格,但有部分仿拍者有自己的特點。
In the age of web 2.0, the concept of ‘the User Generated Content (UGC)’ is put forward. Now millions of images posted on the photo sharing service such as Instagram. We want to explore the following three questions: How is the style of hot images on the social media set up? How are memes on social media to maintain and change? Do memes have a specific image style? We performed the image-based method of data mining and content analysis to study the three research questions. We choose ‘follow me to’—the hot photos on Instagram— as an example for analysis.
Though the comparative analysis of the ‘follow me to’ photos of photographer Murad Osmann and the imitators. The hot images on social media have characteristics: 1) They combine with social media platforms’ characteristics. 2) It’s easy to imitate photo’s composition and view. 3) Pay attention to model’s clothing and image narrative. 4) Have enough fund to take pictures around world. 5) Have arts beauty and skilled photography. The photos of imitators and photographer Murad Osmann have the same composition and contents. There also have some differences: 1) Richer in shooting scale and contents. 2) Not pay attention to image narrative. 3) Not have enough fund to take pictures around world. 4) Not have enough arts beauty and skilled photography. In conclusion, compare to hot photos, most of imitators’ don’t have their own characteristics. But some imitators have some characteristics.
Reference: 王石番(1990)。《傳播內容分析法:理論與實證》。台北:幼師文化。
吳筱玫、周芷伊(2008)。<Tagging 的分類與知識意涵:以flickr首頁圖片為例>,《新聞學研究》第九十九期2009年4月,265-305頁。
林薇譯(2016)。《給眼球世代的觀看指南》。台北市: 行人出版;新北市: 大和書報總經銷。(原著:Mirzoeff N.[2016]. 《給眼球世代的觀看指南》。)
施昀佑、黃一凱、陳依秋譯(2013)。《攝影師之魂》。新北市:大家出版。(原著:麥可·弗里曼[2011].<The photgrapher’s vision: understanding and appreciating great photography>)
桑尼譯(1999)。《解讀影像——視覺傳達設計的基本原理》。台北市:亞太圖書。(原著:Kress, G. & Leeuwen, T. V.[1996]. 《解讀影像——視覺傳達設計的基本原理》。)
陰法明(2009)。<基於OpenCV的影像處理>,《科技資訊,Science & Technology Information》, 2009年32期,220頁。
曾偉禎譯(2015)。《電影藝術形式與風格》。北京:北京聯合出版公司。(原著:Bordwell, D. & Thompson, K[1979].《電影藝術形式與風格》)
焦雄屏譯(2011)。《認識電影》。台北市:遠流出版。(原著:Louis, G.[2005].<Understanding Movies>.)
黃振家、宗靜萍等譯(2007)。《大眾媒體研究導論》。台北:學富。(原著:Wimmer & Dominick, 2006)
薛芷穎譯(2014)。《拍出會說故事的人文攝影》。新北市:木馬文化。(原著:蘿柏絲著[2012].<Lens on life: Documenting your world through photography>)
Blackmore ,S. (1999). The Meme Machine. Oxford University Press , 1999:9.
Börzsei, L. K. (2013). Makes a Meme Instead: A Concise History of Internet Memes. New Media Studies Magazine, (7).
Cox A. & Clough P.(2011).Developing Metrics to Characterize Flickr Group. Journal of the American Society for Information Science and Technology, 62(3):493–506, 2011.
Gibbs, M., Meese, J., Arnold, M., Nansen, B. & Carter M.(2015). #Funeral and Instagram: death, social media, and platform vernacular. Information, Communication & Society, 18:3, 255-268, DOI: 10.1080/1369118X.2014.987152.
Heylighen , F. (1998). What makes a meme successful? Selection criteria for cultural evolution. Proc. 15th Int. Congress on Cybernetics (Association Internat. de Cybernétique, Namur, 1999), p.418- 423.
Highfield, T. & Leaver, T. (2016). Instagrammatics and digital methods: studying visual social media, from selfies and GIFs to memes and emoji. Communication Research and Practice, 2:1, 47-62, DOI: 10.1080/22041451.2016.1155332.
Hochman, N. & Manovich, L. (2013). Zooming into an Instagram City: Reading the local through social media. First Monday, Volume 18, Number 7 - 1.
Kwak, H., & An, J. (2016). Revealing the Hidden Patterns of News Photos: Analysis of Millions of News Photos Using GDELT and Deep Learning-based Vision APIs. News and Public Opinion.
MacDowall, L. J. (2017). ‘I’d double tap that!!’: street art, graffti, and Instagram research. Media,Culture & Society.
Mac Queen, J.(1967). Some Methods For Classification and Analysis of Multivariate observations. Proc. Fifth Berkeley Symp. on Math. Statist. and Prob., Vol. 1 (Univ. of Calif. Press, 1967), 281-297.
Manikonda, L., Hu,Y. H.& Kambhampati, S. (2014). Analyzing User Activities, Demographics, Social Network Structure and User-Generated Content on Instagram. Social and Information Networks, Physics and Society.
Manovich L. & Indaco A.(2017). The image of studying the hyperlocal. Software Studies Initiative, 110-117.
Manovich, L. (2016). Notes on Instagrammism and contemporary cultural identity.
Marlow, C., Naaman, M., Boyd, D. & Davis M.(2006). HT06, Tagging Paper, Taxonomy, Flickr, Academic Article, To Read. Proceedings of the seventeenth conference on Hypertext and hypermedia, 31-40.
Milner, R. M. (2012).The World Made Meme: Discourse And Identity In Participatory Media. Unpublished doctoral dissertation, University of Kansas.
Milner, R. M. (2013). Pop Polyvocality: Internet Memes, Public Participation, and the Occupy Wall Street. Movement. International Journal of Communication 7, 2357-2390.
Tifentale, A. (2015). Art of the Masses: From Kodak Brownie to Instagram. Neworking Knoeledge, 8(6).
Van Dijck, J. (2010). Flickr and the culture of connectivity: Sharing views, experiences, memories. Memory studies, 4(4), 401- 415.
Description: 碩士
Source URI:
Data Type: thesis
Appears in Collections:[數位內容碩士學位學程] 學位論文
[數位內容與科技學士學位學程] 學位論文

Files in This Item:

File SizeFormat
201701.pdf6925KbAdobe PDF1View/Open

All items in 學術集成 are protected by copyright, with all rights reserved.

社群 sharing