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Title: Facebook情緒按紐使用與連結強度之探討:以互依我為調節變項
The impact of tie strength on use of Facebook reaction buttons: interdependent self-construal as a moderator
Authors: 林宛瑩
Lin, Wan Ying
Contributors: 張卿卿
Chang, Ching Ching
Lin, Wan Ying
Keywords: 情緒按鈕
Date: 2017
Issue Date: 2017-08-10 10:21:22 (UTC+8)
Abstract: Facebook的情緒按紐於2016年2月24日全球正式開放上線,在功能上作為「讚」(Like)的延伸功能,讓使用者可以透過情緒按鈕更精準地表達自己對貼文的情緒反應。雖然情緒按鈕的使用情形已經相當廣泛與普及,但學界目前卻缺乏情緒按鈕的相關研究。本研究承接過去Facebook使用者行為研究之脈絡,透過社會人際面向與個人內在面向切入,試圖提出一個調節中介模型,以探討影響情緒按紐使用的因素,並釐清使用者選擇情緒按紐的心理歷程。


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Description: 碩士
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Data Type: thesis
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