Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/111893


Title: Facebook情緒按紐使用與連結強度之探討:以互依我為調節變項
The impact of tie strength on use of Facebook reaction buttons: interdependent self-construal as a moderator
Authors: 林宛瑩
Lin, Wan Ying
Contributors: 張卿卿
Chang, Ching Ching
林宛瑩
Lin, Wan Ying
Keywords: 情緒按鈕
連結強度
情緒感染
互依我
自我建構
Date: 2017
Issue Date: 2017-08-10 10:21:22 (UTC+8)
Abstract: Facebook的情緒按紐於2016年2月24日全球正式開放上線,在功能上作為「讚」(Like)的延伸功能,讓使用者可以透過情緒按鈕更精準地表達自己對貼文的情緒反應。雖然情緒按鈕的使用情形已經相當廣泛與普及,但學界目前卻缺乏情緒按鈕的相關研究。本研究承接過去Facebook使用者行為研究之脈絡,透過社會人際面向與個人內在面向切入,試圖提出一個調節中介模型,以探討影響情緒按紐使用的因素,並釐清使用者選擇情緒按紐的心理歷程。

研究架構以選擇情緒按鈕的行為本身作為核心,探討使用者與他人的連結強度對於選擇情緒按鈕頻次的影響,同時討論觀看貼文所產生的「情緒感染」是否扮演「連結強度」與「選擇情緒按鈕」之間的中介角色,並藉由「連結強度」與「互依我」高低來探討其對於情緒感染的調節效果。

本研究採用問卷調查法進行,研究結果顯示,使用者與他人連結強度為強連結時,比起弱連結,回應貼文選擇情緒按鈕的頻率較高;且「情緒感染」在「連結強度」與「選擇情緒按鈕」之間具有中介效果。就調節作用的部分,無論互依我較高或較低者,「使用者與他人的連結強度」對情緒感染皆有顯著差異。此外,本研究於假設之外發現到其他交互作用的方向:在強連結的情況下,互依我高低對情緒感染有顯著差異;但在弱連結的情況下則否。
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Description: 碩士
國立政治大學
傳播學院傳播碩士學位學程
104464042
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104464042
Data Type: thesis
Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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