Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/111965


Title: New statistical analysis on the marketing research and efficiency evaluation with fuzzy data
Authors: 吳柏林
Wu, Berlin
Nguyen, Hung T.
Contributors: 應數系
Keywords: Efficiency evaluation;Fuzzy sets;Index of efficiency;Time management
Date: 2014-08
Issue Date: 2017-08-15 17:02:17 (UTC+8)
Abstract: Purpose - The purpose of this paper is to use soft computing technique and fuzzy statistical tool to evaluate people’s performance on the marketing research and time management. Design/methodology/approach - Through standardized measurement system, the authors come up with real-value data to satisfy not the current needs but data itself. This is when fuzzy classification stands out and highlights the area of in-between and undefined. Findings - The proposed metric system helps the authors to assess the distance among trapezoidal fuzzy data. The index of efficiency between observed time and ideal time is also presented. Originality/value - With the ranking of fuzzy sample, the authors can examine the decision process by non-parametric testing hypothesis. © 2014, Emerald Group Publishing Limited.
Relation: Management Decision, 52(7), 1330-1342
Data Type: article
DOI 連結: http://dx.doi.org/10.1108/MD-11-2012-0784
Appears in Collections:[應用數學系] 期刊論文

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