Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/111965
題名: | New statistical analysis on the marketing research and efficiency evaluation with fuzzy data | 作者: | 吳柏林 Wu, Berlin Nguyen, Hung T. |
貢獻者: | 應數系 | 關鍵詞: | Efficiency evaluation ; Fuzzy sets ; Index of efficiency ; Time management | 日期: | Aug-2014 | 上傳時間: | 15-Aug-2017 | 摘要: | Purpose - The purpose of this paper is to use soft computing technique and fuzzy statistical tool to evaluate people’s performance on the marketing research and time management. Design/methodology/approach - Through standardized measurement system, the authors come up with real-value data to satisfy not the current needs but data itself. This is when fuzzy classification stands out and highlights the area of in-between and undefined. Findings - The proposed metric system helps the authors to assess the distance among trapezoidal fuzzy data. The index of efficiency between observed time and ideal time is also presented. Originality/value - With the ranking of fuzzy sample, the authors can examine the decision process by non-parametric testing hypothesis. © 2014, Emerald Group Publishing Limited. | 關聯: | Management Decision, 52(7), 1330-1342 | 資料類型: | article | DOI: | http://dx.doi.org/10.1108/MD-11-2012-0784 |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
MD-11-2012-0784.pdf | 218.99 kB | Adobe PDF2 | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.