Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/111976
題名: | Knowledge adoption in virtual community: Exploring the moderating effect of learning orientation | 作者: | 湯宗益 Chou, Chienhsiang Tang, Tzung I. |
貢獻者: | 資管系 | 關鍵詞: | Argument quality Knowledge adoption; Learning orientation; Source credibility; Virtual community | 日期: | Dec-2014 | 上傳時間: | 16-Aug-2017 | 摘要: | This study aims to investigate the evaluation determinants of online knowledge adoption. Knowledge transfer in online context has been debated by many researchers but mainly addressed the knowledge sharing aspect. Knowledge recipient, however, is also a critical role in knowledge transfer. Thus, dual process theory is rooted as the theoretical foundation to investigate the persuasiveness of knowledge from virtual communities. A theoretical model of knowledge adoption suggests argument quality and source credibility would be moderated by the knowledge seekers` learning orientation. The results of this study will be helpful to understanding the individuals how to evaluate and learn online knowledge. Furthermore, the moderator`s effect of the learning orientation may indicate how the personal learning characteristic affects the online learning behavior. | 關聯: | Proceedings of the International Conference on Electronic Business (ICEB), 2014-January, 165-168 14th International Conference on Electronic Business, ICEB 2014 and 1st Global Conference on Internet and Information Systems, GCIIS 2014; Imperial Hotel TaipeiTaipei; Taiwan; 8 December 2014 到 12 December 2014; 代碼 118796 |
資料類型: | conference |
Appears in Collections: | 會議論文 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
index.html | 177 B | HTML2 | View/Open |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.