Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/112059


Title: The moderate role of perceived surveillance for value perception in SoLoMo services continuance
Authors: 林仁祥
楊亨利
Lin, Ren Xiang
Yang, Heng Li
Contributors: 資管系
Keywords: Information systems;Consumption value theory;Consumption values;Continuance intentions;Moderating effect;Social values;SoLoMo services;Value drivers;Value perceptions;Monitoring
Date: 2016-07
Issue Date: 2017-08-22 16:10:22 (UTC+8)
Abstract: The full-fledged Social-Local-Mobile (SoLoMo) services appear recently as the form of app for Android or iOS system which include Facebook, Instagram, LINE, Google maps, etc. However, no study has attempted to understand the continuance intention among SoLoMo services. Besides, SoLoMo services have provided more powerful means of surveillance to track and profile their users, which might arouse negative feeling. In this study, we apply the consumption value theory to explore the value drivers and investigate the moderating effect of users' perceived surveillance. The results indicate that social value, emotional value, and functional value are significant drivers for continuance intention. Perceived surveillance moderates the relationship of social value and functional value on continuance intention.
Relation: Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings, , -
Data Type: conference
Appears in Collections:[資訊管理學系] 會議論文

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