Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/112269
題名: Facebook作為政治與公共議題討論場域:從期望違反理論探討使用者之議題管理策略
Facebook as a political forum:An application of expectancy violation theory to Facebook user behavior of managing posts of political issues on News Feed
作者: 廖海貝
Liao, Hai Pei
貢獻者: 林日璇
廖海貝
Liao, Hai Pei
關鍵詞: 期望違反理論
臉書
政治傳播
議題管理策略行為
Expectancy violation theory
Facebook
日期: 2017
上傳時間: 28-Aug-2017
摘要: 本研究於期望違反理論(Burgoon, 1978)架構底下,檢視「Facebook使用動機」、「Facebook用來作為政治討論場域的同意程度」、「線上政治表達行為頻率」與「Facebook上對政治議題的處理策略行為」之間的關係,並藉此探討台灣使用者如何在Facebook上與政治與公共相關議題的貼文互動。\n 研究依照親疏不同的對象(親近的好朋友、不熟的朋友),以及政治立場(相同、相反)分為四個情境。透過網路蒐集1188份問卷,結果發現,當使用者與Facebook上互動對象的政治立場相同時,無論彼此關係為親或疏,使用者會較傾向「提高」與政治議題互動,其中又以「留言回應」行為最多;而政治立場相反時,也無論彼此關係為親或疏,使用者皆會較傾向採取「降低」與政治議題互動,其中以「隱藏貼文」最多行為。結果顯示,即使面對相反的政治立場時,台灣的使用者較少在Facebook上做出如:刪除好友、封鎖他人,這種本身就是中高度違反期望的行為。
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描述: 碩士
國立政治大學
傳播學院傳播碩士學位學程
103464034
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103464034
資料類型: thesis
Appears in Collections:學位論文

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