Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/112576
DC FieldValueLanguage
dc.contributor資訊管理學系zh_TW
dc.creator梁定澎zh_TW
dc.creatorTurban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.en_US
dc.creatorTurban, Efraimen_US
dc.creatorKing, Daviden_US
dc.creatorLee, Jae Kyuen_US
dc.creatorLiang, Ting-Pengen_US
dc.creatorTurban, Deborrah C.en_US
dc.date2015
dc.date.accessioned2017-09-07T09:45:16Z-
dc.date.available2017-09-07T09:45:16Z-
dc.date.issued2017-09-07T09:45:16Z-
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/112576-
dc.description.abstractThere are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any longer. Nevertheless, there are lessons to be learned from the creative Web 2.0 project.en_US
dc.format.extent778829 bytes-
dc.format.mimetypeapplication/pdf-
dc.relationElectronic Commerce, pp 731-765 Part of the Springer Texts in Business and Economics book series (STBE)en_US
dc.titleLaunching a Successful Online Business and EC Projectsen_US
dc.typebook/chapter
dc.identifier.doi10.1007/978-3-319-10091-3_16
dc.doi.urihttps://doi.org/10.1007/978-3-319-10091-3_16
item.fulltextWith Fulltext-
item.openairetypebook/chapter-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
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