Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/112929


Title: Influence of Facebook fan page brand posts on online engagement and consumer-based brand equity
Authors: Cheng, Fei-Fei
Liu, Pei-His
Contributors: 資管系
Date: 2017-05-13
Issue Date: 2017-09-14 17:25:11 (UTC+8)
Relation: 第28國際資訊管理學術硏討會
Session B7.資訊科技與管理
Data Type: conference
Appears in Collections:[第 28 屆國際資訊管理學術研討會] 會議論文

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