Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/114301


Title: 高等學校組織內部行銷、知識管理與創新經營關係之研究—以廣東省為例
The Study of Relationship among Organization Internal Marketing, Knowledge Management, and Innovation Management of Higher Education Institutions: Taking Guangdong Province as an Example
Authors: 黃茂勇
Huang, Maoyong
Contributors: 秦夢群
黃茂勇
Huang, Maoyong
Keywords: 組織內部行銷
知識管理
創新經營
Organization internal marketing
Knowledge management
Innovation management
Date: 2017
Abstract: 本研究旨在探討高等學校組織內部行銷、知識管理與創新經營之相互關係,並依據研究結果提出相關建議。植基於文獻探討,研究建構了三個潛在變項間的影響路徑模式,並提出相關研究工具。研究採問卷調查法,以廣東省702名高校專任教師為研究對象,並分別以描述性統計、獨立樣本t檢定,單因子變異數分析、皮爾森積差相關以及結構方程模式等統計方法對研究資料進行分析。依據資料分析與討論,本研究獲得如下研究結論:
一、廣東省高校組織內部行銷、知識管理與創新經營之現況大致良好。
二、高校教師對高校組織內部行銷的知覺,會因教師的職稱、學校類型、學校歷史與學校所屬區域之不同而存在顯著差異。
三、高校教師對高校知識管理的知覺,會因教師的年齡、職稱、學校歷史、學校規模與學校所屬區域之不同而存在顯著差異。
四、高校教師對高校創新經營的知覺,會因教師的年齡、學校歷史、學校規模與學校所屬區域之不同而存在顯著差異。
五、高校組織內部行銷、知識管理與創新經營之間兩兩正向相關。
六、高校組織內部行銷、知識管理與創新經營之間具有顯著影響關係。
七、高校組織內部行銷可直接影響創新經營,亦可透過知識管理之中介機制,間接對創新經營產生正向影響。
八、本研究所建構的高校組織內部行銷、知識管理與創新經營結構方程模式具有良好的適配度。
最後,本研究依據研究結果提出相關建議,以供高等教育行政管理部門、高校及未來研究之參酌。
The main purposes of this study were to explore the interactive relationships of organization internal marketing, knowledge management, and innovation management in higher education institutions in Guangdong province. Based on the literature review, this study constructed a path model among three potential variables, and developed research instruments as well. The participants in this study were 702 full-time teachers at higher education institutions in Guangdong province. The data were analyzed by descriptive statistics, t-test, one-way ANOVA, Pearson correlations analysis , and SEM. The findings were as follows:
1.Teachers' perception of organization internal marketing, knowledge management, and innovation management is positive.
2. Teachers of different job title, and different types, history and location of higher education institutions showed significant differences on teachers’ perception of organization internal marketing.
3. Teachers of different age, job title, and different history and location of the higher education institutions showed significant differences on teachers’ perception of knowledge management.
4. Teachers of different age, and different history, size and location of the higher education institutions showed significant differences on teachers’ perception of innovation management.
5. There were positive correlations among organization internal marketing, knowledge management, and innovation management.
6. Both organization internal marketing and knowledge management showed a positive direct effect on innovation management.
7. Knowledge management partially mediated the effect of organization internal marketing on innovation management.
8. The SEM model of organization internal marketing, knowledge management, and innovation management exhibited good fit.
Based on the results, there are suggestions particularly for education authority, leaders of higher education institutions and for further research.
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 14
第三節 名詞釋義 16
第四節 研究範圍與限制 18
第二章 文獻探討 19
第一節 組織內部行銷相關理論 19
第二節 知識管理相關理論 73
第三節 創新經營相關理論 114
第四節 組織內部行銷、知識管理與創新經營相關之研究 161
第三章 研究設計與實施 172
第一節 研究架構 172
第二節 研究對象 177
第三節 研究工具 183
第四節 實施步驟 213
第五節 資料處理 215
第四章 結果分析與討論 218
第一節 高等學校組織內部行銷、知識管理與創新經營現況之分析 218
第二節 高等學校組織內部行銷、知識管理與創新經營之差異分析 226
第三節 高等學校組織內部行銷、知識管理與創新經營之相關分析 277
第四節 高等學校組織內部行銷、知識管理與創新經營之結構模式分析與討論 285
第五章 結論與建議 308
第一節 結論 308
第二節 建議 320
參考文獻 329
壹、中文文獻 329
貳、英文文獻 353
附錄 369
Description: 博士
國立政治大學
教育學系
103152519
Source URI: http://thesis.lib.nccu.edu.tw/record/#G1031525191
Appears in Collections:[教育學系] 學位論文

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