Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/115856
題名: 虛擬實境會是新聞的未來嗎?以實證研究探討虛擬實境新聞對閱聽人的影響
Will virtual reality be the future of journalism? Explore the effects of virtual reality on audience: an empirical investigation.
作者: 劉呈逸
Liu, Cheng Yi
貢獻者: 林日璇
Lin, Jih Hsuan
劉呈逸
Liu, Cheng Yi
關鍵詞: 虛擬實境
沈浸新聞學
臨場感
Virtual reality
Immersive journalism
Presence
日期: 2018
上傳時間: 5-Feb-2018
摘要: 虛擬實境技術作為一項內容呈現方式,在技術逐漸成熟到現今也逐漸被接枝於新聞內容上,沈浸新聞學(immersive journalism)也隨之誕生,而它最獨特臨場感(presence)特性也使得虛擬實境新聞能帶給閱聽者完全不同以往的閱讀體驗,然而虛擬實境的引進能否為數位化的新聞產業環境帶來利基,是現在新聞媒體仍在觀望的原因。故本研究設計 2(新聞呈現方式:有、無使用虛擬實境)x 2(新聞類型:軟新聞與硬新聞)的實驗架構,讓受測者(N = 121)以佩戴 Google cardboard 以及手機兩種方式體驗《紐約時報》發行的應用程式「NYTVR」裡兩種不同類型的新聞內容,結果發現使用不管哪種新聞類型的內容,使用虛擬實境技術體驗的組別都能夠提升閱聽者在看觀看完刺激物後的購買意願以及情緒,並且臨場感在這個體驗過程中具有中介效果,這些發現不僅為虛擬新聞研究領域帶來實證上的支持,更給予虛擬實境新聞應用於新聞實務上的立足點。
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描述: 碩士
國立政治大學
傳播學院傳播碩士學位學程
103464020
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103464020
資料類型: thesis
Appears in Collections:學位論文

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