Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/116097

Title: 飲食不用翻譯:在臺墨西哥飲食及文化認同
Lost in Translation? Mexican Food in Taiwan as a Cultural Marker of Identity
Authors: 胡流
Loya, Julio Noyola y
Contributors: 林怡潔
Jessica lin
Julio Noyola y Loya
Keywords: 墨西哥料理
Mexican food
Cultural identity
Date: 2017
Issue Date: 2018-03-02 11:52:20 (UTC+8)
Abstract: 墨西哥食物在台灣是比較新的和不為人知的台灣人民學習
Mexican food in Taiwan is relatively new and unknown, people in Taiwan learn about it either from media, personal travel experiences, local restaurants or occasional events. However, menus available at these restaurants differ from the original food made in Mexico in terms of ingredients and taste. These differences are important in order to preserve Mexican identity. In this study, semi-structured interviews with Mexican food producers in Taiwan were conducted to better understand the role of food in cultural integration. The people interviewed expressed concern for having their food present as a way to preserve their cultural heritage as part of the process of integration to Taiwanese society. Authenticity for these people is a matter of also preserving their identity and not merely a marketing strategy. Authenticity and cultural appropriation are discussed in the literature review to better understand the testimony of interviewees. Culture shock and semiotics are also brought into the discussion as a theoretical background to raise the discussion on the possibility of treating food as a communicative device to interpret it as a cultural identity marker.
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Description: 碩士
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104461016
Data Type: thesis
Appears in Collections:[International Master's Program in International Communication Studies] Theses

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