Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/116391| 題名: | The attitudinal and behavioral impact of brand-centered human resource management: Employee and customer effects | 作者: | 韓志翔 Chiang, Hsu-Hsin Han, Tzu-Shian McConvill, David |
貢獻者: | 企管系 | 關鍵詞: | Customer satisfaction; Customer citizenship behavior; Brand attitudes; Brand-centered human resource management; Person–brand fit | 日期: | 2018 | 上傳時間: | 21-Mar-2018 | 關聯: | International Journal of Contemporary Hospitality Management, Vol. 30 Issue 2, pp.939-960 | 資料類型: | article | DOI: | https://doi.org/10.1108/IJCHM-02-2016-0103 |
| Appears in Collections: | 期刊論文 |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| IJCHM-02-2016-0103.pdf | 249.16 kB | Adobe PDF2 | View/Open |
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