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https://ah.lib.nccu.edu.tw/handle/140.119/116411
題名: | Stop playing with your food! A comparison of for-profit and non-profit food related advergames | 作者: | 林芝璇 Cicchirillo, Vincent Lin, Jhih-Syuan |
貢獻者: | 廣告系 | 日期: | 2011 | 上傳時間: | 21-Mar-2018 | 摘要: | In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations` web sites. The authors conducted a content analysis of 80 interactive games (40 for-profit and 40 non-profit). The results showed differences in the interactive-gaming genre types employed by non-profit and for-profit organizations. This research adds considerably to the literature about the ways in which children learn healthy food habits/behaviors. Managerial and practical implications are provided to address the need to advance socially responsible methods for organizations. | 關聯: | Journal of Advertising Research, Vol.51, No.3, pp.484-498 | 資料類型: | article | DOI: | https://doi.org/10.2501/JAR-51-3-484-498 |
Appears in Collections: | 期刊論文 |
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