Please use this identifier to cite or link to this item:

Title: Research on the Perception, Operation and Diffi culties of School Internal Marketing in Junior High Schools
Authors: 張奕華
Contributors: 教育系
Keywords: junior high school;school personnel;internal marketing
Date: 2010-07
Issue Date: 2018-04-24 14:23:32 (UTC+8)
Abstract: The purposes of this research were to explore the current situation on the perception, operation and difficulties of school internal marketing of the Junior High Schools in Taoyuan County. This study was conducted with questionnaire survey to collect the data. The researchers applied the questionnaire survey by “The Questionnaire of Internal Marketing of Junior High Schools in Taoyuan County” which was compiled through literature review. The researchers set the junior high schools in Taoyuan County as the study scope, and the staff in the schools as the subjects. The sample of this study was 628 people including pluralistic-administrative staff , teacher and full time-administrative staff from 39 schools in Taoyuan County. The effective sample size was 564 people. The valid rate for this research was 89.8%. The analysis of the data revealed the following main conclusions: (1) The school personnel in Taoyuan County generally approved the importance of school internal marketing. (2) The operation of school internal marketing in the Junior High Schools in Taoyuan was upper level. (3) The difficulties of school internal marketing in Taoyuan County were that the school staff did not have enough fellowship activities; teachers have low willing to attend the in-service training programs since they have to deal with their class chores by themselves and the school staffs are not fond of fellowship activities.
Relation: 學校行政, No.68, pp.1-26
Data Type: article
Appears in Collections:[教育學系] 期刊論文

Files in This Item:

File Description SizeFormat

All items in 學術集成 are protected by copyright, with all rights reserved.

社群 sharing