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Title: Should I Stay or should I Go? A Study of Relationships of Human Capital and Social Learning with Intentions to Leave in Public Relations
該走或該留? 探討人力資本、社會學習與公關實務工作者的離職意圖之關係
Authors: 陳憶寧
CHEN, Yi-Ning Katherine
Contributors: 廣告系
Keywords: human capital;intent to leave;professional attributes;public relations practitioners;social learning theory
Date: 2012-12
Issue Date: 2018-06-07 14:21:43 (UTC+8)
Abstract: This study investigated 150 public relations practitioners to examine the relationships among human capital, job attributes, career commitment, and intentions to leave the profession in Taiwan. The findings indicate that people with more education are less likely to leave the profession for compensation, growth and advancement, social status, or a friendly work place. Years worked in the profession negatively predict leaving for growth and advancement or a friendly work place. Working hours per week positively predict leaving for more flexible working hours. People who place a high value on their influence at work are less likely to leave for compensation, but more likely to leave for growth and advancement. Work-life balance negatively predicts leaving for compensation and status. However, people who value job prestige are more likely to leave for compensation and status. Career commitment negatively predicts leaving the profession for compensation, status, or a friendly workplace. People with stronger commitment also have less intention to leave. Taken together, social learning on job variables better predicts reasons to leave and intentions to leave than do human capital variables.
Relation: 傳播與社會學刊, No.22, pp.159-186
Data Type: article
Appears in Collections:[新聞學系] 期刊論文

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