Dual screening use: Examining social predictors and impact on online and offline political participation among Taiwanese Internet users

Abstract

This study investigates how social factors affect Taiwanese Internet users’ dual screening use and its impact on online and offline political participation. The Web survey recruits 961 dual screen users. Structural equation modeling results show that bridging social capital and perceived social presence are significantly associated with dual screening use. Dual screening is positively related to online and offline political participation. Dual screening use strongly influences offline political participation when mediated by online political participation. Moreover, alternative media trust is positively related to online political participation, whereas mainstream media trust shows a negative association.