Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/119001| 題名: | 政治人物的社群媒體對話溝通策略分析：以第九屆不分區立法委員委為例 An Analysis on Dialogic Communication Strategy of Politicians` Social Media: Take the 9th Legislators-at-large as Example |
作者: | 呂文瑄 Lu, Wen-Hsuan |
貢獻者: | 陳憶寧 Chen, Yi-Ning 呂文瑄 Lu, Wen-Hsuan |
關鍵詞: | 不分區立法委員 社群媒體 政治公關 對話式溝通理論 |
日期: | 2018 | 上傳時間: | 27-Jul-2018 | 摘要: | 社群媒體平台如今已成為政治公關與公眾溝通不可或缺的重要工具。過去的研究發現兩件事情：首先，過去研究焦點集中在候選人在社群媒體上的呈現，缺乏「日常」（routine）的社群媒體溝通研究；其次，研究發現儘管了解社群媒體的溝通優勢，但並未妥善運用、發揮社群媒體的對話功能優勢。故，本研究旨以第九屆不分區年輕世代的立法委員Facebook 為例，採取內容分析法，檢視年輕世代立委們問政期間的社群媒體對話溝通策略使用情形，並嘗試解釋影響對話差異性之因素。\r\n研究結果發現，年輕世代的立法委員致力於展現社群媒體的豐富資訊性，然而對於社群媒體的掌握仍不夠熟練。此外，政黨屬性確實會影響對話溝通策略的使用。 | 參考文獻: | 〈一個民主政黨的概念 時代力量組織介紹〉（無日期）。取自時代力量官方網站網頁 https://www.newpowerparty.tw/about/%E4%B8%80%E5%80%8B%E6%B0%91%E4%B8%BB%E6%94%BF%E9%BB%A8%E7%9A%84%E6%A6%82%E5%BF%B5\r\n〈中央及所屬機關網站Web 2.0服務一覽表〉（2017年7月10日）。取自國家發展委員會政府網站營運交流平台 https://www.webguide.nat.gov.tw/index.php/ch/share/index.html\r\n〈本屆立委〉（無日期）。取自立法院網頁 https://www.ly.gov.tw/Pages/List.aspx?nodeid=109\r\n〈我來自庶民！柯文哲當選感言全文〉（2014年11月29日）。《NOWnews今日新聞》。取自https://www.nownews.com/news/20141129/1527093\r\n〈政黨法制〉（無日期）。取自內政部民政司網頁https://www.moi.gov.tw/DCa/02people_004.aspx\r\n〈時代力量第1位不分區出爐 高潞．以用打頭陣〉（2015年10月29日）。取自自由時報網頁 http://news.ltn.com.tw/news/politics/breakingnews/1490734\r\n〈第9屆立法委員名單〉（無日期）。取自立法院網頁 https://www.ly.gov.tw/Pages/List.aspx?nodeid=109\r\n〈許毓仁 翻轉的力量〉（無日期）。取自獨立評論＠天下網頁 https://opinion.cw.com.tw/blog/profile/190\r\n〈善用社群平台加官網 柯文哲「鍵盤戰」撼動臺灣政治〉（2014年12月1日）。《三立新聞網》。取自http://www.setn.com/News.aspx?NewsID=50703\r\n〈縣市政府網站Web 2.0服務一覽表〉（2017年5月17日）。取自國家發展委員會政府網站營運交流平台 https://www.webguide.nat.gov.tw/index.php/ch/share/city.html\r\n〈總統出席「高階人員如何與網路打交道」研習會〉（2011年2月18日）。取自中華民國總統府 http://www.president.gov.tw/NEWS/15118\r\nMia（2016年4月22日）。〈【立委 x 創創】TEDxTaipei 創辦人許毓仁：把自己縮小，格局就會變大〉，《Inside硬塞的網路趨勢觀察》。取自https://www.inside.com.tw/2016/04/22/jason-hsu\r\n口袋國會編輯群（2014年6月15日）。〈【國會教室-基礎篇】第一講：立法院為唯一國會地位的確認〉，《口袋國會》。取自http://xn--6or66eo1t8u6a.tw/part4_1_detail.php?sno=66\r\n王石番（1991）。《傳播內容分析法》。台北：幼獅文化。\r\n王泰俐（2013）。〈「臉書選舉」？2012年臺灣總統大選社群媒體對政治參與行為的影響〉，《東吳政治學報》，31（1）：1-52。\r\n行政院研究發展考核委員會資訊管理處（2013）。〈我國社會網絡Web 2.0互動應用推動現況〉，《政府機關資訊通報》，311：20-27。\r\n吳家豪（2018年4月16日）。〈臉書直播滿2週年 分享5大技巧〉，《中央通訊社》。取自http://www.cna.com.tw/news/ait/201804160121-1.aspx#\r\n杜兆倫（2018年1月10日）。〈婦女新知這張圖，要大家記住「賣掉勞工的立委嘴臉」〉，《風傳媒》。取自http://www.storm.mg/article/383440\r\n周育仁（2007年2月9日）。〈民進黨國會改造方案之評析〉，《國家政策研究基金會》。取自https://www.npf.org.tw/2/964\r\n周思宇（2018年4月8日）。〈第三勢力拚議員》時代力量重塑「強勢」形象 轉型「堅持，但也會改過」〉，《風傳媒》。取自http://www.storm.mg/article/421389\r\n林秀雲譯（2013）。《社會科學研究方法》，台北：新加坡商聖智學習。（原書：Babbie, E. 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資料來源: | http://thesis.lib.nccu.edu.tw/record/#G1044640212 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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|---|---|---|---|
| 021201a.pdf | 9.05 MB | Adobe PDF2 | View/Open |
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