從台灣報紙報導管窺新南向政策

Abstract

隨著東協經濟共同體與南亞大國印度的經濟崛起，兩大區域的消費市場和龐大內需，使其獲得外資如美國、日本及韓國等國家最多青睞，各國無不卯足全力競爭，東協目前也被世界各國視為極具商機的新興市場。近年，因中國大陸的勞動成本大增及經濟發展面臨趨緩，不少以往在中國大陸設廠投資營運的海外企業，甚至陸資企業都紛紛將生產基地或營運據點改移轉到東南亞或印度。因此，中國大陸提出了「一帶一路」計畫，期待透過各項建設達成產業轉型及擴大國際影響力。在這樣國際關係經貿化、世界經濟區塊化等影響國際關係的變數下，臺灣更需要不停歇地提出新的外交構想。\n我國於2016年5月政黨輪替後，由民進黨的蔡英文總統領軍，開始積極推動「新南向政策」（New Southbound Policy），欲藉由加強與東南亞與南亞的多元關係，鞏固我國在世界經濟中的一席之地，並於同年8月通過了「新南向政策」政策綱領，明確揭示新南向政策的理念、短中長程目標、行動準則及推動架構，期望奠定臺灣在區域發展的重要里程碑。\n對此，政府在推動「新南向政策」的相關作為或階段成果，是否能藉由台灣媒體報導傳達至民眾，進而影響產業也成為其中一個關鍵，而國內各大媒體及民眾則也有不同的聲音及看法。本研究運用內容分析法及問卷調查探討臺灣四大報紙（蘋果日報、自由時報、聯合報、中國時報）報導新南向政策相關新聞的主題、主角、方向、國家地區以及消息來源等內容。另外透過網路問卷方式一窺臺灣民眾對於新南向政策的認知及媒體報導的閱聽影響，進而提出對於目前政策實行後所遇到的問題提出建議改善措施。

The economic rise of the ASEAN bloc as well as South Asia led by India represents enormous market potential, massive demand and business opportunities. As a result, the two regions have become favored destinations of foreign investment from countries such as the U.S., Japan and South Korea. Given that ASEAN countries are considered as emerging markets with tremendous potential, foreign investors are engaging fierce competition there.\n\nRising labor costs, together with an anticipated economic slow-down in recent years, has resulted in overseas enterprises to relocate their productions sides or business offices from China to Southeast Asia or India. Even Chinese enterprises themselves are beginning to follow suit. In response, China has proposed a "One Belt, One Road" initiative in the hopes of leveraging the infrastructure projects therein into industry transformation and an expansion of international influence. Variables in international relations that are increasingly driven by economic and trade ties, and the regionalization of the global economy, make the continuous development of new diplomatic concepts all the more critical for Taiwan.\n\nWith the change in ruling party in Taiwan in May 2016, President Tsai Ing-wen of the Democratic Progressive Party has spearheaded a New Southbound Policy that aims to build more expansive ties with Southeast Asia and South Asia, consolidating Taiwan`s position in the global economy. The policy guidelines of the New Southbound Policy passed in August of the same year explicitly set out the philosophy, short, medium and long-term goals, action guidelines and promotion framework of this policy. The policy will hopefully represent an important milestone in the regional development of Taiwan.\n\nWhether the government`s actions or accomplishments to date in the promotion of the New Southbound Policy can be conveyed to the general population through Taiwan’s media and exert an influence on industry will play an important role in shaping Taiwan’s future. Leading domestic media outlets and the general population also differ in their response and opinions. In this study, content analysis and questionnaire surveys were used to examine the content of media reports related to the New Southbound Policy by Taiwan`s top four newspapers (Apple Daily, Liberty Times, United Daily News, China Times) in terms of the themes, subjects, directions, country/region and sources of published content. Online surveys were also used to get an idea of how the New Southbound Policy is perceived by people in Taiwan and the influence of media reports. From the results of this study suggestions for improvements can be proposed to address the issues currently encountered during implementation of the policy.