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Title: 陪我一起看吧!虛擬實境廣告中代言人共視與互動對廣告效果之影響-以社會臨場感為中介
The Effects of Co-viewing with Spokes-characters and Interactivity on Advertising Outcomes in Virtual Reality: Social Presence as a Mediator
Authors: 張方瑀
Chang, Fang-Yu
Contributors: 林日璇
Lin, Jih-Hsuan
Chang, Fang-Yu
Keywords: 虛擬實境
Date: 2018
Issue Date: 2018-09-03 16:03:31 (UTC+8)
Abstract: 近年已經有多個結合虛擬實境技術的廣告案例出現,虛擬實境特性提供許多種「玩」廣告的方式,因此本研究想透過實證研究了解虛擬實境的特性,是否能產生更好的廣告效果。
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