The mediating effect of perceived trust on privacy concern and intention to use app-based location-based mobile advertising: Evidence from Taiwan

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/120547

DC Field	Value	Language
dc.contributor	傳播學院
dc.creator	林翠絹
dc.creator	Lin, T, T. C.
dc.creator	Chiang, Y.
dc.date	2018-05
dc.date.accessioned	2018-10-11T07:34:06Z	-
dc.date.available	2018-10-11T07:34:06Z	-
dc.date.issued	2018-10-11T07:34:06Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/120547	-
dc.relation	International Communication Association 2018, International Communication Association
dc.title	The mediating effect of perceived trust on privacy concern and intention to use app-based location-based mobile advertising: Evidence from Taiwan	en_US
dc.type	conference
item.fulltext	No Fulltext	-
item.openairetype	conference	-
item.cerifentitytype	Publications	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.grantfulltext	none	-
Appears in Collections:	會議論文

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