Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/120837
DC Field | Value | Language |
---|---|---|
dc.contributor | 企管系 | |
dc.creator | Chiou, Jyh-Shen | |
dc.creator | 邱志聖 | |
dc.creator | Hsiao, Cheng-Chieh | |
dc.creator | Chiu, Tien-Yi | |
dc.date | 2018 | |
dc.date.accessioned | 2018-11-07T09:04:24Z | - |
dc.date.available | 2018-11-07T09:04:24Z | - |
dc.date.issued | 2018-11-07T09:04:24Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/120837 | - |
dc.description.abstract | Purpose - To understand the effectiveness of electronic word of mouth, the purpose of this paper is to examine how high- vs low-knowledge consumers judge and attribute the credibility of positive and negative online reviews by drawing upon accessibility-diagnosticity theory and attribution theory. Design/methodology/approach - This study conducts an observation-based study in an online forum and a 2 (review valence) x 2 (consumer knowledge) between-participants factorial experiment to examine the proposed hypotheses. Findings - High-knowledge consumers elicit less perceived credibility and make more non-product-relevant attribution than low-knowledge consumers in negative online reviews. Consumer attribution is also found to mediate the effects of the review valence by consumer knowledge interaction on review credibility. Originality/value - This study adds to extant research by examining how consumer knowledge plays a key role in determining consumer perception of online review credibility. This study also advances the understanding of different casual inferences about online reviews between high- and low-knowledge consumers. | en_US |
dc.format.extent | 289506 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | ONLINE INFORMATION REVIEW, 42(5), 630-646 | |
dc.subject | Attribution; Electronic word of mouth; Consumer knowledge; Review credibility | |
dc.title | The credibility and attribution of online reviews Differences between high and low product knowledge consumers | en_US |
dc.type | article | |
dc.identifier.doi | 10.1108/OIR-06-2017-0197 | |
dc.doi.uri | http://dx.doi.org/10.1108/OIR-06-2017-0197 | |
item.openairetype | article | - |
item.cerifentitytype | Publications | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | 期刊論文 |
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