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https://ah.lib.nccu.edu.tw/handle/140.119/120922
題名: | Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users | 作者: | Hung, Wei-Hsi 洪為璽 Hsieh, Pei-Hsuan Huang, Yao-De |
貢獻者: | 資管系 | 關鍵詞: | e-textbooks; technology acceptance; perceived task-technology fit; higher education; perceived cost | 日期: | Sep-2018 | 上傳時間: | 9-Nov-2018 | 摘要: | The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students` learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one theoretical perspective, and did not differentiate samples between experienced and inexperienced users. From a social-and task-related view, this study aims to identify the critical factors that stimulate acceptance intentions of e-textbooks among tertiary students, particularly between experienced and inexperienced users. Based on 912 questionnaires, this study found that performance expectancy, perceived enjoyment, and perceived task-technology fit are the factors affecting students` behavioral intention for acceptance in both sampling groups. However, social impact only has significant influence on acceptance intention of inexperienced users. Also, gender has a moderating effect on the relationship of performance expectancy and behavioral intention of inexperienced users only. This study provides useful implications for marketing e-textbooks, and fills the literature gap. | 關聯: | International Review of Research in Open and Distributed Learning, 19(4), 171-190 | 資料類型: | article |
Appears in Collections: | 期刊論文 |
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