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https://ah.lib.nccu.edu.tw/handle/140.119/122344
題名: | Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media. | 作者: | 林淑芳 Dimmick, J.;Ramirez, Jr., A.;Wang, T.;Lin, S.-F. Lin, Shu-Fang |
貢獻者: | 廣告系 | 關鍵詞: | email; gratifications; instant messaging; interactive communication technologies; personal networks; telephone | 日期: | Oct-2007 | 上傳時間: | 15-Feb-2019 | 摘要: | This study examined the relationship among personal network characteristics, gratification-utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging). A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between personal network characteristics (size, intimacy and physical proximity), gratification-utilities and frequency of use.The participants were 286 college students, whom research shows are primary users of interactive media. Hypotheses 1 and 2, proposing a link between network characteristics and gratification-utilities with frequency of use, were supported, while Hypothesis 3, predicting a link between the prior two variables, was only partially supported. Frequency of use was associated more strongly with network characteristics than with gratification-utilities across the three technologies. Of the network characteristics, network size was significantly associated with gratification-utilities. Directions for future research are discussed. | 關聯: | New Media & Society, Vol.9, pp.795-810 | 資料類型: | article | DOI: | https://doi.org/10.1177%2F1461444807081225 |
Appears in Collections: | 期刊論文 |
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1461444807081225.pdf | 106.83 kB | Adobe PDF2 | View/Open |
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