傳播學在美國的發展：從SCA易名為NCA談起

Abstract

Communication studies in the United states can be traced back to the study of rhetoric in ancient Greece. In the United States, separate departments of speech began to merge after the National Association of Academic Teachers of Public Speaking was formed in 1914. To reflect a broader perspective in speech art and science, the Association changed its name to the National Association of Teachers of Speech in 1923 and the Speech Association of America (SAA) in 1946. In 1970, as a compromise between traditional interest in rhetoric and a broader concern with communication, the SAA became the Speech Communication Association (SCA). The National Communication Association (NCA) was adopted in 1997 largely because the term speech no longer reflects the work performed by many members.