Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/123993
DC Field | Value | Language |
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dc.contributor | 新聞學研究 | - |
dc.creator | 劉慧雯 | - |
dc.creator | Liu, Hui-Wen | - |
dc.date | 2002-01 | - |
dc.date.accessioned | 2019-06-26 | - |
dc.date.available | 2019-06-26 | - |
dc.date.issued | 2019-06-26 | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/123993 | - |
dc.description.abstract | Saussure的符號學對於理解媒介文本一直是很好的分析工具,但過去研究者卻常忽略了該理論對於系統性差異的強調,以及語言系統與言語行動之間的差別。對此,本文提出文本意義研究的更弦易幟,試圖以比對、重視差異架構的方式,為廣告研究對Saussure符號學的應用,指出一條可關照社會、文化與歷史面向的新面向。 | - |
dc.description.abstract | This article first concerns about the misusing of Saussurian Semiotics, and then presents a comparative way to unearth Saussurian Semiotics in detail. Rather than thinking of Saussure as a structuralist and Semiotics a mechanical analyzing technique, this article emphasizes what Saussure stressed as `difference` when explaining how signs make sense. It indicates that by figuring the differencing framework of texts, meaning can be unfolded in a comparative way. Saussurian Semiotic, therefore, can be used as a conceptual tool on cultural studies. | - |
dc.format.extent | 2176010 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | 新聞學研究, 70, 197-227 | - |
dc.subject | Saussure;符號學;語言結構;言語活動;廣告文本意義 | - |
dc.subject | Saussure ; Semiotics ; langue ; parole ; advertisement ; meaning | - |
dc.title | Saussure符號學理論在廣告研究中的應用:文本意義研究的更弦易幟 | - |
dc.title | Reconsidering the Application of Saussurian Semiotics in Advertisement Researches | - |
dc.type | article | - |
item.cerifentitytype | Publications | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
item.openairetype | article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
Appears in Collections: | 期刊論文 |
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