以「連結」觀點思考媒體業者在全球化趨勢中的經營策略

Abstract

本研究承襲近幾年來全球化理論的典範轉移到全球化／本土化的辯證關係，將媒體全球化的論述重點聚焦在「連結」（connectivity）的議題上，進而提出「連結機制」的分析框架。並且將在地（locality）的概念區分出去地化（de-localization）與再地化（re-localization）兩個要素，去地化指涉的是「在地的連結」的過程；再地化指涉的是「在地的創造」的過程。最後，將提出的分析框架套用在國內媒體業者經營策略的運用上，提供未來的研究方向建議。

Building on the paradigmatic shift of the globalization theory to global/local dialectics, the present discourse focuses on the concept of“connectivity,”based on which an analytical framework of“connectivity mechanism”is proposed. The concept of“locality”is further differentiated into two elements: de-localization and re-localization. The first element implies the process of“linking of localities.”The latter refers to the process of“invention of locality.”The application of this framework to Taiwanese media firms?management strategies is subsequently discussed.