Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/124019
DC Field | Value | Language |
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dc.contributor | 新聞學研究 | - |
dc.creator | 李政忠 | - |
dc.creator | Li, Jack C. C. | - |
dc.date | 2003-04 | - |
dc.date.accessioned | 2019-06-27T05:21:05Z | - |
dc.date.available | 2019-06-27T05:21:05Z | - |
dc.date.issued | 2019-06-27T05:21:05Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/124019 | - |
dc.description.abstract | 本研究承襲近幾年來全球化理論的典範轉移到全球化/本土化的辯證關係,將媒體全球化的論述重點聚焦在「連結」(connectivity)的議題上,進而提出「連結機制」的分析框架。並且將在地(locality)的概念區分出去地化(de-localization)與再地化(re-localization)兩個要素,去地化指涉的是「在地的連結」的過程;再地化指涉的是「在地的創造」的過程。最後,將提出的分析框架套用在國內媒體業者經營策略的運用上,提供未來的研究方向建議。 | - |
dc.description.abstract | Building on the paradigmatic shift of the globalization theory to global/local dialectics, the present discourse focuses on the concept of“connectivity,”based on which an analytical framework of“connectivity mechanism”is proposed. The concept of“locality”is further differentiated into two elements: de-localization and re-localization. The first element implies the process of“linking of localities.”The latter refers to the process of“invention of locality.”The application of this framework to Taiwanese media firms?management strategies is subsequently discussed. | - |
dc.format.extent | 2439224 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | 新聞學研究, 75, 1-35 | - |
dc.subject | 本土化;全球化;連結;媒體經營管理 | - |
dc.subject | connectivity ; globalization ; localization ; media management | - |
dc.title | 以「連結」觀點思考媒體業者在全球化趨勢中的經營策略 | - |
dc.title | A“Connectivity”View on Media Firms?Management Strategies in Media Globalization | - |
dc.type | article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | With Fulltext | - |
item.openairetype | article | - |
item.grantfulltext | open | - |
item.cerifentitytype | Publications | - |
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