再論風格與新聞風格－以《綜合月刊》為例

Abstract

本研究旨在延續過去有關風格之討論，嘗試建構新聞風格之初步分析架構。研究者以《綜合月刊》為個案研究對象，針對十六位曾任職於該刊之主編與編輯深入訪談，試圖了解其新聞組織文化、新聞組織常規以及新聞語言常規之獨特特徵。資料分析發現，《綜合月刊》之組織文化受到創辦人張任飛與各任主編影響甚鉅，各時期主編因應社會及新聞產業情境變化曾發揮深淺不一之影響，然皆未悖離《綜合月刊》初期組織文化內涵中有關新聞專業素養的理念。此外，早期主編與張任飛理念接近，扮演傳遞與維繫組織文化之重要角色。後期主編與張氏理念時有差異，《綜合月刊》的組織文化內涵也因而隨之轉變。本研究因而認為，新聞媒體之新聞風格係來自特定情境背景（含社會文化情境與新聞行業常規）下，受組織文化影響而在工作常規（即組織與語言常規）方面所展現之獨特特徵。

Following our earlier research on style and news style, in this study we use the Scooper Monthly as our case-study subject trying to figure out whether our earlier definition of style can be applied to this news organization. We interviewed 16 editors who had worked at the magazine from the late 1960s to the early 1980 and found that the news style of this magazine had been significantly influenced by its first publisher and founder, Mr. Ren-Fe Chang, who not only regulated the organizational and linguistic routines, but also formed the doctrines of what is right as a news professional in a magazine like the Scooper Monthly. Therefore, this study considers that news style may be defined as special features of a news organization as reflected upon its working routines by its coalition leadership under the influence of a particular social environment.