Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/124305
DC Field | Value | Language |
---|---|---|
dc.contributor | 廣播與電視 | - |
dc.creator | 吳品儀 | - |
dc.creator | Wu, Pin-Yi | - |
dc.creator | 李秀珠 | - |
dc.creator | Li, Sarrina Shu-Chu | - |
dc.date | 2011-12 | - |
dc.date.accessioned | 2019-07-15T03:01:50Z | - |
dc.date.available | 2019-07-15T03:01:50Z | - |
dc.date.issued | 2019-07-15T03:01:50Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/124305 | - |
dc.description.abstract | 「模仿同形」理論說明組織面對不確定性時,藉由模仿其他組織的策略,以降低競爭壓力。本研究根據模仿同形理論,針對綜藝節目「王牌大間諜」、「今晚誰當家」、「康熙來了」、「麻辣天后宮」、「國光幫幫忙」、「得獎的事」進行內容分析。研究發現,這些節目間存有互相模仿的情形,節目會參照產業間普遍流行的策略,並跟隨收視率表現進行模仿。本研究也發現不同時段節目間競爭強度有差異,模仿程度和提出創新策略的程度也有所差別。 | - |
dc.description.abstract | According to Mimetic Isomorphism Theory, organizations in the same industry would mutually observe each other`s strategy. It holds that facing with the highly uncertainty, organizations would imitate other company`s behaviors. Taking this theory as the theoretical framework, this study examined the phenomenon of mimetic isomorphism in Taiwan`s Variety show, and used content analysis as the research methods. The results show that the frequency-based imitation, and outcome-based imitation were the most evident phenomenon in Taiwan`s Variety show. And this study also found that the imitation behaviors were restricted by resources the organizations hold. More findings and discussion were presented in the thesis. | - |
dc.format.extent | 1725177 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | 廣播與電視, 33, 63-88 | - |
dc.subject | 從眾式模仿;從型式模仿;從效式模仿;模仿同形理論;綜藝談話性節目 | - |
dc.subject | Mimetic Isomorphism ; Frequency-based imitation ; Trait-based imitation ; Outcome-based imitation ; Variety Show | - |
dc.title | 檢視台灣電視產業模仿同形現象-以綜藝談話性節目為例 | - |
dc.title | Examining the Phenomenon of Mimetic Isomorphism in Taiwan`s TV Industry: A Study on Taiwan`s Variety Show | - |
dc.type | article | - |
item.cerifentitytype | Publications | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.openairetype | article | - |
Appears in Collections: | 期刊論文 |
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