Please use this identifier to cite or link to this item:
https://ah.nccu.edu.tw/handle/140.119/124364
|
Title: | Managing The Anxiety of Knowing and Not Knowing – The Use of Mobile Messaging applications (MMAs) in Taiwan |
Authors: | Li, Maureen P. F. Liang, Silvia Wan-Ju |
Contributors: | 2019智慧企業資訊應用發展國際研討會 |
Keywords: | Mobile messaging applications(MMA);anxiety, consumer adoption of MMA |
Date: | 2019-06 |
Issue Date: | 2019-07-17 15:12:57 (UTC+8) |
Abstract: | The purpose of this study is to explore the impact of the mobile messaging applications (MMA) on consumers’ behavior in Taiwan, by looking into Taiwanese consumers’ perceptions and experiences regarding both the bright and dark sides of the MMAs which influence their everyday lives. One of the unique attributes of the MMAs, contains the ability to let message senders know whether their interlocutors read the messages or not, and such function has reported causing stress and anxiety. By understanding this phenomenon in Taiwan, it is hoped to provide more insights into studies relating to consumers’ interaction with mobile technological products, as well as to provide practical suggestions and recommendations to the industry. |
Relation: | 2019智慧企業資訊應用發展國際研討會 |
Data Type: | conference |
Appears in Collections: | [2019智慧企業資訊應用發展國際研討會] 會議論文 |
Files in This Item:
|
All items in 學術集成 are protected by copyright, with all rights reserved.
社群 sharing |