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https://ah.lib.nccu.edu.tw/handle/140.119/124596| 題名: | Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism | 作者: | 陳冠儒 Chen, Kuan-Ju |
貢獻者: | 企管系 | 日期: | 2017 | 上傳時間: | 3-Aug-2019 | 關聯: | the International Conference on Research in Advertising, European Academy of Advertising | 資料類型: | 會議論文 |
| Appears in Collections: | 會議論文 |
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| index.html | 121 B | HTML2 | View/Open |
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