Valle Verde的商業成長策略

Abstract

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In recent years, ready-to-drink industry in Latin America had shown promising opportunities and growth due to growing disposable income and increasing middle income class. These positive signs of growth had therefore intensified the industry by attracting more competitors and brands into the market. The result of this intensification is the negative impact that weighs on Valle Verde’s business, a trading company of Aloe Vera juice in Costa Rica. With the growing competitors that is hindering its growth, Valle Verde is urgently requiring a plan for growth. Hence, this report is written with the intention of revealing possible strategic approaches that Valle Verde can adopt to achieve business growth.\nThrough comprehensive analyses, strategies for business growth are recommended and concluded. Firstly, Valle Verde must gain the ability to lower costs while aiming for increase of sales volume. Secondly, Valle Verde can expand its product portfolio by providing prebiotic drinks that helps on meeting the growing demands for healthy food and beverages in Latin America. Lastly, it is imperative for Valle Verde to enter the modern traditional as there is a growing inclination towards this channel. However, in order to gain market share in this channel, Valle Verde must engage in marketing activities to create brand awareness for its products.