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Title: 冷戰後中共對外宣傳系統的組織與策略:軟實力研究途徑分析
The Organization and Strategy of CCP’s External Propaganda System after Cold War: A Soft Power Approach
Authors: 姚科名
Yao, Ke-Ming
Contributors: 邱坤玄
Chiu, Kun-Shuan
Yao, Ke-Ming
Keywords: 中共對外宣傳工作
external propaganda of Chinese Communist Party
soft power and public diplomacy
China Threat
efficacy of external propaganda
charm offensive
Date: 2019
Abstract: 摘要
  Recently, the external propaganda system of the Chinese Communist Party (CCP) used various personnel and media to spread its charm offensive worldwide. The CCP exerted its soft power and public diplomacy influence by increasing the coverage of its media. The CCP wants to create a positive international public opinion environment to earn the power of discourse and international status while "passively" counterattacking the “rumors” and “slander” which either targeted China or came from the western world.

  However, the significant factor which changes the guidelines of external propaganda work mainly comes from CCP’s regime inside. Its external propaganda system is more complicated than the surface. The CCP’s commercialization, localization, and customization strategies also transformed its external propaganda system into the Leviathan by wandering worldwide and trying to control public opinion. Moreover, the conception of CCP’s soft power and public diplomacy does not match Joseph S. Nye’s theory of attraction and two-way communication. The CCP’s external propaganda system uses propaganda, confrontation and competition to brainwash foreigners and spread CCP’s ideology.

  This dissertation analyzed the external propaganda resources of CCP, and pointed out the defects of their charm offensive. In the recent years, CCP’s external propaganda work did not receive positive feedback from Europe, America, Northeast and Southeast Asia. At the same time, the China Threat is still growing in these regions. Even though the efforts of CCP’s external propaganda system and the difficulties it faces are still enlightening the world, which reflects the advantages of other countries’ soft power, its external propaganda strategies can also provide many lessons for our international propaganda work.
Description: 碩士
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