Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/125307


Title: Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach
Authors: Lee, Heejung
朴星俊
Park, Sungjun (Steven)
Contributors: 企管系
Date: 2018-04
Issue Date: 2019-08-20 10:55:19 (UTC+8)
Relation: Journal of Product Research, Vol.36, No.2, pp.23-31
Data Type: 期刊論文
Appears in Collections:[企業管理學系] 期刊論文

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