Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/127555


Title: ICT 國際品牌之通路管理方案-以台灣惠普資訊科技股份有限公司為例
Authors: 于卓民
黃士修*
于卓民
巫立宇
Contributors: 企管系
Keywords: 通路管理、通路管理方案、資訊通訊科技、channel management、channel program、information and communication technology(ICT)
Date: 2019-01
Issue Date: 2019-11-25 14:39:05 (UTC+8)
Abstract: 國內資訊通訊科技(ICT)廠商在過去近30 年間努力開拓國際市場,並獲致不錯的結果,讓台灣品牌在國際市場中占有一席之地。然而,最近10 年來,台灣的ICT 品牌廠商在國外市場接連遭遇挫敗,原因之一與通路經營不善有關。
Through about thirty years’ efforts, Taiwanese ICT brands have established decent positions in world markets. However, due to problems associated with channel management, several noted Taiwanese ICT companies have encountered set-back in last decade.
Relation: 產業與管理論壇, Vol.20, No.4, pp.4-21
Data Type: article
Appears in Collections:[企業管理學系] 期刊論文

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