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Title: 非營利組織運用關係網絡管理之研究-台北市喜願協會之個案分析
The Research of Relationship Network Management of the Nonprofit Organization-The Case Analysis of Taipei Make-A-Wish Association
Authors: 劉宜君
Contributors: 第三部門
Keywords: 非營利組織;關係網絡;關係管理;台北市喜願協會;利害關係人
nonprofit organization;relationship network;relational management;Taipei Make-A-Wish Association;stakeholders
Date: 2007-09
Issue Date: 2020-02-05 14:38:31 (UTC+8)
Abstract: 近年,非營利組織處在瞬息萬變的政治經濟環境,面對眾多性質相似團體競爭有限社會資源的環境裡,非營利組織更需要有效的經營管理,以實現任務。企業對於關係管理或顧客關係管理的應用相當普遍,惟不同的是,著重在非營利組織對於關係連結與關聯性的運用,本研究以台北市喜願協會做為個案,探討這個以服務3歲至18歲重症病童圓夢為使命的非營利組織,如何在不積極募款與招募會員的情況下,10年來,為500多位重症病童圓人生最後的夢?本研究從利害關係人形成的關係網絡角度切入,利用文獻探討與深度訪談瞭解協會與利害關係人之間形成的網絡關係,以及分析協會如何利用與維繫這些關係網絡協助重症病童圓夢。研究發現,協會在明確的任務導向原則下,藉由個案圓夢或募款活動將網絡關係融入日常營運的核心工作,共同完成重症病童的夢想,也擴大組織的社會影響力。惟亦發現,協會對於外部利害關係人網絡的管理可以更積極整合資源;而內部利害關係人網絡的管理上,面臨會務人員流動率較高及志工招募與組訓的困難,對內部關係管理造成負面影響。本研究建議,協會可以更積極地策略性管理其關係網絡,例如設置單一對外的窗口,處理外部網絡資源的開發;強化既有外部關係網絡的深度;與其他非營利組織應保持彈性的合作關係;最後是加強潛在利害關係人關係的開發。
This Study case is how the Taipei Make-A-Wish Association (TMWA) takes its mission-to make the dreams of the 3-18 year-old heavy sickness children come true. With the limited resource the TMWA helps more than 500 heavy sickness children carry out their life dream. The research tends to perceive how the uses TMWA the networking intelligence strategy to understand its founding target, status quo and predicaments, how the internal and the external stakeholders form the interaction networks, and how TMWA applies the networking strategy of the stakeholders on the breakthrough of their association predicaments. By their experiences of dealing with their predicaments, they provide some inspiration for other social welfare associations. By the analysis of the study case, it helps to develop appropriate networking management strategies for nonprofit organizations. The research uses the in-depth interview method to interview stakeholders related to the association. According to the records how they interacted with the association, the information they recorded can be analyzed and interpreted as follows. The outside predicaments of TMWA, on the one hand, result from their we management of integrated resources; on the other hand, because of the specialty and rarity of their clients, the TMWA does not have many chances to broadcast of their founding mission. When it comes to their inside difficulties, the unsteady staff and volunteers are hard to be organized and trained. There are some policy suggestions on this case of the relational management. First, TMWA must establish their relationship network as soon as possible and manage it strategically. Second, it should set a unique sector to manage all the business related to the public resources. In addition, it should intensify the information management to fine down the content and design of their association message. Besides, it should enforce the function of their committee and the interior management, put a premium on the evaluation of the association execution, and kept the cooperative relationship with other nonprofit organizations. It should intensify the connections of the weak ties relations in the association and maintain the strong ties relations.
Relation: 第三部門, 8, 83-122
Data Type: article
Appears in Collections:[第三部門] 期刊論文

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