Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/129007


Title: 影劇新聞中的三十多歲女性形象再現:2001-2019
Representation of female celebrities in their 30s in Taiwanese tabloids from 2001 to 2019
Authors: 李令涵
Li, Ling-Han
Contributors: 王淑美
Wang, Shu-Mei
李令涵
Li, Ling-Han
Keywords: 影劇新聞
小報化
性別刻板印象
女明星
Entertainment news
Tabloidization
Gender stereotype
Female celebrities
Date: 2020
Issue Date: 2020-03-02 11:40:56 (UTC+8)
Abstract: 為探究台灣影劇娛樂週刊如何再現30-39歲的女星,以及所建構出的女星形象有哪些,本研究採取Norman Fairclough的批判論述分析探究新聞文本,並透過Erving Goffman於《性別廣告》提出的指標進行圖像分析。

研究發現,週刊裡佔比最高的文章類型是討論女星的外表穿著,也是報導30-39歲女星最常論述的主題。僅次於外表穿著,提及三十多歲女星最常聚焦的主題是感情生活,但篇數次多的面向是事業表現,其他依序是年紀歲數和母職召喚。提及女星的外表穿著時,除了羶色腥用字比例隨時代變遷而下降,其餘皆維持週刊一貫特色,即凸顯女星身體局部,並以出糗出醜為賣點。事業表現上,也同外表穿著這個主題,偏好負面再現。2010年前、後,週刊再現女星事業最明顯的改變,莫過於女星產後重返螢光幕比例大增。感情生活上,2010年以前,女星以拜金形象建構,2010年以後,強化明星夫妻形象的比例上升。

在母職召喚的面向上,最大差異在於內外兼具的「完美母職」充分體現於2010年之後的文本。就年紀歲數而言,2010年以前,週刊再現女星易落入年齡迷思,2010年後則以中立態度論述,唯在「年紀」和「生育」上偏向負面建構,深化高齡產婦高風險的既定印象。此類議題之興起與國人女性延緩步入婚姻、生育有關。

圖像分析的部分,2010年以前,週刊中的30-39歲女性圖像以符合屈從行為(ritualization of subordination)、女性觸碰(feminine touch)和退縮抽離(licensed withdrawal)等指標為大宗,2010年之後則以符合屈從行為、退縮抽離和相對大小(relative size)等指標的圖片佔多數。其中,符合「相對大小」的圖片比例增加,傳遞出男女身高懸殊隱含權威和力量的差異。然而,參照Goffman「成對肢體行為」的指標,可發現2010年之後週刊中牽手和肩並肩的圖片比例高,反映出兩性間的地位關係比2010年以前來得對等。整體而言,即使性別意識隨時代變遷提升,小報化的週刊仍偏好以性別刻板再現,甚至有增加趨勢,此結果也與國外諸多研究呼應。
This study aims to examine what images of thirtyish women are represented in entertainment news, and how media portrays them. Norman Fairclough’s Critical Discourse Analysis and dimensions which Erving Goffman presented in Gender Advertisements are utilized to analyze news discourses and photographs in Taiwanese tabloids.

The results indicate that most of the news articles talk about female celebrities’ appearances in sarcastic tone, and trivialize their bodies. As for their careers, what tabloids usually do is negatively represent celebrities’ performances. On the other hand, there’s been a surge in the percentage of celebrities returning to the screen after childbirth. From a sociocultural perspective, women in the past tended to stay at home and took care of their husbands and children, reflecting patriarchal values. With the rise of gender consciousness as well as the encouragement of the society, more and more females have chosen to be career women. This is also the reason why the images of motherhood have increased in the news after 2010.

In the news before 2010, women were framed by the myth that aging is disadvantage to them. However, after 2010, the tabloids have represented women’s ages with a neutral attitude, but deepen association between advanced maternal age (AMA) and adverse pregnancy outcomes. Considering the possible consequences, women may choose children over a career. From a sociocultural perspective, as the women having more education delay age at marriage and pregnancy, people have been aware of the controversy over risks in women of AMA these years.

Besides their appearances, female celebrities are frequently framed in their love affairs. According to the news coverage in tabloids before 2010, females were described as gold diggers, while after 2010, celebrity couples have been more represented. For one thing, celebrities’ endless narratives entertain readers. For another, readers project their expectations onto celebrity couples, learning how to get along with their spouses simultaneously.

Before 2010, photographs in the tabloids frequently corresponded to Ritualization of Subordination, Feminine Touch, and Licensed Withdrawal, whereas Ritualization of Subordination, Licensed Withdrawal, and Relative Size are the most common categories after 2010. Based on Goffman’s theory, the photographs corresponding to Relative Size show males and females have no equal statuses. Nevertheless, a high percentage of men and women performing hand-holding, sitting or standing shoulder to shoulder reveals greater gender equality in a relationship. Despite the rise of gender consciousness, men and women are still represented in stereotypes throughout the years. One possible reason is that stereotypes provoke resonance for audience in no time.
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Description: 碩士
國立政治大學
傳播學院傳播碩士學位學程
103464048
Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103464048
Data Type: thesis
Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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