Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/129322
DC Field | Value | Language |
---|---|---|
dc.contributor | 選研中心 | |
dc.creator | 俞振華 | |
dc.creator | Yu, Eric Chen-hua | |
dc.creator | Hsu, Pei-chen | |
dc.date | 2019-02 | |
dc.date.accessioned | 2020-04-20T06:47:52Z | - |
dc.date.available | 2020-04-20T06:47:52Z | - |
dc.date.issued | 2020-04-20T06:47:52Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/129322 | - |
dc.description.abstract | Assuming that a political party has a strong incentive to gain votes via issue setting as part of its campaign strategy, this study utilized a Web experimental survey to explore the extent to which three issue-related campaign advertising strategies—namely, issue ownership, issue convergence, and issue trespassing—affected voters’ perceptions toward parties’ issue-handling capabilities. Our empirical results show that issue ownership perceptions exist in Taiwan. In the 2012 Taiwan presidential election, as issue ownership advertisements may reinforce voters’ beliefs regarding parties’ issue-handling capabilities, issue trespassing advertising may improve a party’s image on the disadvantageous issue dimension. At least our data shows that the Kuomintang’s (KMT) advertisements have both effects. | |
dc.format.extent | 338264 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | Asian Journal for Public Opinion Research, Vol.7, No.1, pp.23-39 | |
dc.subject | campaign advertising; issue ownership; issue convergence; issue trespassing; Web experimental survey | |
dc.title | The Linkage Between Issue Ownership Perception and Campaign Advertising: A Case Study of the 2012 Taiwan Presidential Election | |
dc.type | article | |
dc.identifier.doi | 10.15206/ajpor.2019.7.1.23 | |
dc.doi.uri | https://doi.org/10.15206/ajpor.2019.7.1.23 | |
item.cerifentitytype | Publications | - |
item.grantfulltext | restricted | - |
item.openairetype | article | - |
item.fulltext | With Fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
Appears in Collections: | 期刊論文 |
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