Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/129526


Title: Motivation and trust: How dual screening influences offline civic engagement among Taiwanese Internet users
Authors: 林翠絹
Lin, Trisha T. C.
Contributors: 廣電系
Keywords: dual-screening use;information-seeking motivation;discussion motivation;social media trust;civic engagement attitudes;civic engagement behaviors
Date: 2019-09
Issue Date: 2020-04-28 13:47:22 (UTC+8)
Abstract: With growing multiscreen video consumption and civic engagement, Taiwan serves as a suitable context to investigate the motivations of dual-screening use and its effects on Internet users’ civic engagement attitudes and behaviors. Structural Equation Model was applied on a national web survey involving 741 dual screeners. Results show that discussion motivation and social media trust have a strong, positive association with dual-screening use, whereas information-seeking motivation has not. In addition, the dual-screening use that is strongly and positively associated with users’ civic engagement attitudes can positively predict offline civic engagement. Moreover, the youngest dual screeners are likely more motivated to discuss civic issues than their older counterparts. Implications of dual-screening use for civic engagement are discussed.
Relation: International Journal of Communication, 13, 4663-4681
Data Type: article
Appears in Collections:[廣播電視學系] 期刊論文

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