Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/129732| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 廣告系 | |
| dc.creator | 張卿卿 | |
| dc.creator | Chang, Chingching | |
| dc.date | 2019-05 | |
| dc.date.accessioned | 2020-05-25T02:15:51Z | - |
| dc.date.available | 2020-05-25T02:15:51Z | - |
| dc.date.issued | 2020-05-25T02:15:51Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/129732 | - |
| dc.format.extent | 157 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation | Advertising Theory 2nd Ed., Routledge, pp.275-292 | |
| dc.title | Narrative Ads and Narrative Processing | |
| dc.type | 專書篇章 | |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | 專書篇章 | - |
| item.grantfulltext | open | - |
| item.cerifentitytype | Publications | - |
| Appears in Collections: | 專書/專書篇章 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| index.html | 157 B | HTML2 | View/Open |
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